Lift Refy Beauty to 4.0+ Trustpilot in 90 Days
A proven strategy to lift Refy Beauty from 3.5 to 4.0+ Trustpilot rating using Shopify data filtering, verified invitation links, and negative review recovery—with a guarantee of 4.0+ monthly average rating or we work for free.
The Problem
Refy Beauty has 6,500+ reviews and a 3.5 rating—and almost no active invite strategy driving it up. In 2025, a verified invite campaign produced 40% negative reviews and tanked the rating. The response was to stop inviting almost entirely. Now only customers who contacted support and had a positive resolution receive an invite—which means the vast majority of satisfied customers are never asked. With 30,000 D2C orders per month globally, that is a significant missed opportunity.
Current State
Key Pain Points
Current process contacts only support-resolved customers—the minority. Happy customers who never contacted support are never invited.
2025 campaign sent invites without filtering for open tickets or delays. That produced 40% negative reviews.
Commercial Impact: Refy is stocked in many retailers. A poor D2C website rating drives customers to buy from those retailers instead of direct. Improving the Trustpilot score is a retention and revenue play, not just a reputation one.
The Goal: 90-Day Projections
| Metric | Current | 90-Day Projection | 12-Month Target |
|---|---|---|---|
| Rating | 3.5★ | 4.0-4.2★ | 4.3+★ |
| Monthly Reviews | 40-50 | 150-250 | Sustained high volume |
| Sales Lift | Baseline | +20-25% | Sustained |
4-5% Conversion
Verified links vs. current near-zero conversion from manual invites
80+ Reviews/Month
From UK volume alone at 0.5% conversion on 16,500 orders
4.0+ in 90 Days
With clear improvement trend visible from week 2 onward
Trustpilot Calculator
See the projected rating movement for Refy Beauty based on current volume:
View Refy Beauty Calculator →The Strategy: 4-Phase Approach
Phase 1: Shopify and Gorgias Data Filtering
Fix the root cause of the 2025 negative review spike before sending a single invite. Pull order data directly from Shopify and cross-reference with Gorgias to identify open tickets, unresolved complaints, and low CSAT signals. Automatically exclude anyone with open or recently resolved support tickets, late or delayed deliveries, or unresolved complaints.
Impact: Removes the core risk that caused the previous campaign to fail. Only customers with no negative signals receive an invite.
Phase 2: Verified Invitation Links
Replace manual static invites with verified links via the Trustpilot API. Verified links bypass the Trustpilot account creation step entirely—customers click once and land directly on the review form. No account setup, no friction.
Impact: Manual static links convert at under 0.1%. Verified links typically achieve 0.5-1%+ conversion. At 16,500 UK orders per month, even 0.5% conversion = 80+ new verified reviews per month.
Phase 3: Negative Review Recovery
Monitor Gorgias for resolved support tickets linked to existing negative reviews. After resolution, send a follow-up asking the customer to update or remove their review. Provide a direct link to their existing review for easy editing.
Impact: A recovered 2-star review turning into a 4 or 5 is worth as much as 5-10 new positive reviews at Refy's current rating level. Recover 10-20% of negative reviews into neutral or positive ones.
Phase 4: A/B Testing and Campaign Optimization
Run A/B tests on subject lines, send timing, and email templates. Test UK-specific sends separately from other markets. Track which segments convert at the highest rate and reallocate volume accordingly. All campaigns run on a free Trustpilot plan.
Impact: Simple subject line changes alone have produced 20% improvements in review volume. Consistent improvement in volume and rating throughout the sprint.
Results? Case Study - Free Soul
The Situation
Free Soul: 20,000 orders/month, stuck at 25 reviews/month and rating 4.1 for years, despite huge volume.
In just 30 days: Free Soul's NPS grew from 26 to 186 (+615% increase), rating improved from 4.1 to 4.3, and they collected 3,700+ verified reviews. The same proven strategy works for Refy Beauty.
Why This Works for Refy
Trustscore Target
4.3+★ (6–12 months)
Based on current 3.5 rating and 30,000 monthly D2C orders. The large existing review base (6,500+) means rating movement is gradual—each new review has less individual impact. Volume and consistency are what drive change at this scale.
Gorgias Filtering
Eliminates the cause of the 2025 negative review spike
2-3x Higher Conversion
Verified links achieve 2-3x higher conversion than static manual invites
50+ D2C Brands
We have done this for 50+ D2C brands, including brands with large existing review bases
Pricing
Single Brand Rate
For Refy Beauty
Price includes:
Up to 10,000/month volume • 4 campaigns • 4 segments - additional 10,000/month cost +$100/month
- Shopify and Gorgias data filtering
- Verified invitation links (4-5% conversion target)
- Negative review recovery flow
- A/B testing on subject lines and send timing
- Monthly performance reporting
- All campaigns on free Trustpilot plan
✓ Guarantee: 4.0+ monthly average rating from our campaigns within 90 days, or we work for free until we do
Cost vs. Revenue Upside
Commercial impact analysis
Even a conservative 1-2% reduction in retailer leakage at Refy's volume more than covers the sprint cost in month one.
Additional Benefits:
- • Fewer customers lost to retailers due to low D2C rating
- • Better performance in AI-driven search recommendations
- • Improved conversion on D2C site from stronger social proof
Frequently Asked Questions
We got 40% negative reviews when we sent invites before. How is this different?
The 2025 campaign had no filtering—satisfied and frustrated customers were invited at the same rate. Phase 1 of the sprint cross-references every order against Gorgias before sending. Anyone with an open ticket, a recent complaint, or a delayed delivery is automatically excluded. The negative review rate on filtered campaigns is typically under 5%.
How long does it take to see results?
First rating movement is typically visible within 3-4 weeks. The 4.0+ target is within 90 days. Weeks 1-2 cover setup and first campaign batch. Weeks 3-6 show first consistent rating movement. Weeks 7-12 reach the 4.0+ target with sustainable volume.
Do we need to keep our paid Trustpilot plan?
Not for invite functionality. StackTome sends verified invites via the Trustpilot API, which works on a free plan. If you are paying only to reply to reviews, we can also automate AI-assisted replies as part of the setup.
What if we do not hit 4.0+ in 90 days?
We work for free until we do. There is no risk to you.
How much access do you need to our systems?
Read-only access to Shopify and Gorgias. We never make changes to your store or customer data.